In preparation for the 2014 World Cup, a total of 500 officers of the Brazilian Metropolitan Civil Guard (GCM) were administered the TOEIC® test this past November. The test marks the first stage in the language learning module of CapaCidade, a tourism training program which has been in development since 2010 by Sao Paulo Tourism (SPTuris), to offer free courses aimed at the 2014 World Cup.
“Well beyond guaranteeing the safety and well-being of the population, our officers are often the principal source of information and orientation for tourists, as they transmit an image of confidence and credibility to the visitor,” said president of SPTuris, Marcelo Rehder. “With approximately 12 million tourists per year and the confirmation that we will be holding six games during the World Cup, including the opening, our focus on training projects linked directly or indirectly with tourism has intensified.”
The certification (score reports) of officers of the GCM is the preliminary step for the language learning module of CapaCidade, which is made up of more than 4,000 professionals – among them taxi cab drivers, tourism guides, receptionists and the metropolitan civil guard. After the language skill level of each officer is determined by the TOEIC® test, classes will be formed based on levels of proficiency.
The initiative is a result of collaborative efforts between SPTuris, a municipal tourism and events agency and EPN Country Master Distributor MASTERTEST, who is responsible for the administration of the TOEIC® test in Brazil.
The Sao Paulo Police project is just the beginning. “MASTERTEST and their partners in Brazil are collaborating with other government agencies in Brazil to help ensure that international sporting and major tourism events like the World Cup can rely on staff and volunteers that have demonstrated English skills as reflected by their scores on the TOEIC® test,” said ETS’ Annabelle Simpson, Director of Client Management for Latin America.