As the Vocational Training Council (VTC)’s “Mainland Student Recruitment Promotion Partner,” Smart Education was honored to introduce the leaders of Beijing Higher Education Press (HEP) during their visit to the Hong Kong Design Institute (HKDI) on August 28, 2025. Both parties engaged in in-depth discussions on a wide range of educational topics, including curriculum development, studying in Hong Kong, and student exchange collaboration. The atmosphere was warm and constructive.

Hong Kong Design Institute (HKDI)

HKDI, a member institution of VTC, was established in 2007 with the vision of becoming a leading design school that delivers internationally recognized design education and continuing education programs. Its offerings cover areas such as architecture, interior and product design, communication design, digital media, as well as fashion and image design, nurturing outstanding creative talents for the cultural and creative industries.

The Institute adopts a “Think and Do” teaching philosophy, delivering a diverse curriculum that enhances students’ sensitivity to culture and environmental issues, while encouraging cross-disciplinary collaboration to spark creative thinking. HKDI maintains close ties with industry through joint projects and internship opportunities, enabling students to gain practical experience. At the same time, it actively promotes overseas exchange opportunities to broaden students’ global perspectives.

Beijing Higher Education Press (HEP)

Founded in 1954, Beijing Higher Education Press (HEP) is one of the earliest professional educational publishing institutions established in New China. It is affiliated with the Ministry of Education and primarily publishes a wide range of materials, including higher education, vocational education, adult, and social education textbooks, as well as academic publications.

With over 1,700 employees, HEP brings together leading cultural figures, top publishing professionals, and winners of the prestigious Taofen Publishing Award. Over the years, HEP has achieved outstanding results across books, journals, digital teaching materials, and learning platforms. As one of the key organizations responsible for the development and publication of state-planned textbooks, it consistently ranks among the top in national market share.

An Important Step in Building the “Study in Hong Kong” Brand
Smart Education actively promotes inter-school exchanges and recruitment collaboration, showcasing Hong Kong’s educational advantages, international learning environment, and diverse professional development opportunities to more students from mainland China. This not only aligns with our role within the VTC framework but also strengthens Hong Kong’s position as an international education hub—making “Study in Hong Kong” a more attractive and influential brand.

Smart Education’s Mission

As the official representative of the TOEFL Tests in Hong Kong and Macau, Smart Education has long been committed to promoting global study opportunities and sharing international assessment information, helping students and parents stay updated with the latest education trends.

We also proactively build education cooperation platforms, fostering exchanges and collaboration among institutions in Hong Kong, mainland China, and overseas, to open up broader learning opportunities for students. Through these efforts, we aim to nurture talents with an international outlook and support the next generation in achieving greater success in their studies and careers.

We firmly believe that education is the bridge to the future. This visit not only strengthened cooperation between educational publishers and institutions but also created more possibilities for students in their academic planning and future development.